Tag Archives: word of mouth

Recommendation Power

Recommendation Power

Last week, after attending a neighbor’s birthday celebration, I got right onto my Amazon account and ordered the Kindle version of THE 100-YEAR-OLD MAN WHO CLIMBED OUT THE WINDOW by Jonas Jonasson. Why did I do this? The sole reason was that five of the women at the party were discussing the book and commenting about the great laughs they were having while reading it. I immediately felt left out of that conversation; in fact, I had never even heard of Jonas Jonasson (Swedish author) and was certain that I was missing out.  I rest my case, books sell because people are talking about them- the power of the word of mouth.

Product Details

Yesterday, I had a call from a … Read the rest