Such a revelation! A couple of weeks ago a neighbour mentioned pre-booking one-on-one tutorials and group workshops at Apple Stores from an App on iPhone. Who knew?
Travelling to Portland for a few days each month, the app was downloaded and an early morning workshop booking made on Social Media for Businesses. The “buzz” and crowd generation evident in the Apple Stores had been previously mistakenly dismissed as product excitement. Wrong!
Arriving early to the workshop, one-on-one tutorials were already in progress and a greeter personally approached participants outside the store to invite them in. The atmosphere in the store at seven thirty a.m. was already charged, purposeful and welcoming. Personnel (besides the presenter) circulated making connections with participants before … Read the rest